does anyone bluff missed draws on river anymore?

[fslexcduck]

Poker Stars - No Limit Hold'em Cash Game - $10/$20 Blinds - 4 Players - (LegoPoker HH Converter)

Hero (SB): $6,642.30
BB: $2,000.00
UTG: $1,408.00
BTN: $1,910.00

Preflop: Hero is dealt 3[img]/images/graemlins/spade.gif[/img] A[img]/images/graemlins/spade.gif[/img] (4 Players)
UTG folds, <font color="red">BTN raises to $60.00</font>, Hero calls $50.00, BB calls $40.00

Flop: ($180) A[img]/images/graemlins/diamond.gif[/img] K[img]/images/graemlins/diamond.gif[/img] J[img]/images/graemlins/club.gif[/img] (3 Players)
<font color="red">Hero bets $140.00</font>, BB calls $140.00, BTN folds

Turn: ($460) 3[img]/images/graemlins/heart.gif[/img] (2 Players)
<font color="red">Hero bets $320.00</font>, BB calls $320.00

River: ($1100) K[img]/images/graemlins/heart.gif[/img] (2 Players)
Hero checks, <font color="red">BB bets $700.00</font>

Pot Size: $1,800.00