Vegas Open?

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The logo deal I got from FullTilt was reasonable, but was small

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esplain reasonable and small plz....curious as to what FTP will actually give players for sponsorship

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The rule of thumb to estimate the value of a single-event logo deal in which a player is only paid if he/she were to make a TV table:

For every 30 seconds of logo exposure on TV in a first world TV market such as the U.S., the logo exposure is worth $20 for every 1000 viewers in a targeted demographic. In the case of poker, the targeted demographic consists of viewers between ages 18 and 49 inclusive.

Using the WSOP on ESPN as an example:

Average # of viewers in the U.S. per episode in the ages 18-49 demographic: 600,000

Logo exposure time: 30 seconds (or 1 "impression")

600,000 targeted viewers x $20/1000 targeted viewers per impression x 1 impression = $12,000

A resonable logo fee from an online poker "school" for WSOP on ESPN would be on the order of $10,000, with bonuses for finishing 3rd, 2nd and 1st as those players will generate additional logo "impressions" on TV.

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NPL Vegas Open I from last year only draws on the order of 50000 to 60000 viewers in the targeted 18-49 demographic because MOJO HD (formerly INHD) clears less than 10% of the households compared to ESPN. The logo fees of course would be reduced in proportion to the size of the anticipated targeted audience.