escalating it every street at 10/20

[The Man]

People look up goofy lines much more often than straightforward ones. That being said I don't hate your flop and turn line--I think it can be done occasionally with air and occasionally with the flush draw. I think he will be folding alot of two pair hands.

Anyway I think this is the worst river card to bluff (aside from the ace of course) For two reasons -- It doesn't seem like either of you would show up with a ten here. Therefore if he doesn't put you on a ten, then he only has to be afraid of the flush.

I think the king rolling off is a good card for you to bluff, and he probably knows that. While a flush is no more likely for you, a triple barrel is also a part of your range.