Weird PF cold call leaves me confused on the flop

[TDouble]

PokerStars No-Limit Hold'em, $1.00 BB (6 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

UTG ($111.40)
MP ($35.55)
Hero ($124.75)
Button ($95.05)
SB ($55.70)
BB ($56.35)

Preflop: Hero is CO with 9[img]/images/graemlins/heart.gif[/img], 9[img]/images/graemlins/club.gif[/img].
<font color="#CC3333">UTG raises to $3</font>, <font color="#666666">1 fold</font>, <font color="#CC3333">Hero raises to $15</font>, <font color="#666666">1 fold</font>, SB calls $14.50, <font color="#666666">1 fold</font>, UTG folds.

Flop: ($34) J[img]/images/graemlins/diamond.gif[/img], J[img]/images/graemlins/club.gif[/img], Q[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">SB bets $40.7 (All-In)</font>, Hero?

SB has been splashing around a bit this session, loose passive type. UTG is 40/15, no HUD stats on SB yet. I know he's short and all but does anybody look this guy up? My image is unremarkable.

[bung]

pf is meh, flop is usually a fold getting about 2 to 1

[wulfpacker21]

ffffffffffffold..obv

[Halstad]

Fold. He probably has AA or KK and is super scared with that board.

[Austiger]

Raise less PF. Jezus.

[ConfusedAgain]

You are only a very small fav against the worst hand he might have - AK, and likely has you significantly beat, so fold.

[BDaws]

[ QUOTE ]
Raise less PF. Jezus.

[/ QUOTE ]
Ya, why did you do this? Calling is preferred by me to an UTG raise, but a 3 bet is fine, not to this size though. It is basically turning 99 into a bluff.

[early325]

turbomuck