How much did Daniel, Scotty and Phil got paid for the Pepsi ad?

shaniac · #1 11-10-2006, 03:04 PM

...or maybe someone here knows?

Anyone (maybe someone with adverstising experience) have a reasonable guess what such celebrities would get paid for being the stars of a recurring Pepsi ad? You think they got paid as much as Jay Mohr?

Eponymous · #2 11-10-2006, 09:56 PM

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You think they got paid as much as Jay Mohr?

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More than Mohr. I would think, anyway. Mohr is B list. They could have gotten anyone for that part.

4KingAceHole · #3 11-11-2006, 10:56 AM

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You think they got paid as much as Jay Mohr?

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More than Mohr. I would think, anyway. Mohr is B list. They could have gotten anyone for that part.

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Hahaha. In the line of letters Daniel, Phil and Scotty are a few alphabets behind Jay Mohr.

disjunction · #4 11-11-2006, 12:48 PM

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You think they got paid as much as Jay Mohr?

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More than Mohr. I would think, anyway. Mohr is B list. They could have gotten anyone for that part.

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Hahaha. In the line of letters Daniel, Phil and Scotty are a few alphabets behind Jay Mohr.

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Yeah. Mohr played his "Jerry Maguire" character which means he was essential. Daniel, Scotty, and Phil could have been replaced by any 3 players who made the final table in WPT Year 1.

Eponymous · #5 11-11-2006, 01:56 PM

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You think they got paid as much as Jay Mohr?

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More than Mohr. I would think, anyway. Mohr is B list. They could have gotten anyone for that part.

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Hahaha. In the line of letters Daniel, Phil and Scotty are a few alphabets behind Jay Mohr.

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Yeah. Mohr played his "Jerry Maguire" character which means he was essential. Daniel, Scotty, and Phil could have been replaced by any 3 players who made the final table in WPT Year 1.

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You're probably right about Mohr. I just happen not to think he's very funny or that great of an actor. I do think DN and Phil are not replaceable with anyone who made a final table in WPT year 1. They would want the most popular and recognizable poker players for this. I realize that no poker player, not even Doyle, is close to A list, but I was thinking the most popular poker players are more key to this ad than the non-poker player celeb.

CaryDarling · #6 11-11-2006, 02:10 PM

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but I was thinking the most popular poker players are more key to this ad than the non-poker player celeb.

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This is one commercial in a series of commercials in which Mohr *other than the Pepsi Can* has played the lead in all of them.

4KingAceHole · #7 11-11-2006, 03:44 PM

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but I was thinking the most popular poker players are more key to this ad than the non-poker player celeb.

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This is one commercial in a series of commercials in which Mohr *other than the Pepsi Can* has played the lead in all of them.

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In fact I wouldn't be surprised (note: not saying it is the case) if all three of them wouldn't do a Pepsi commercial for near nothing/free.

shaniac · #8 11-11-2006, 03:56 PM

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In fact I wouldn't be surprised (note: not saying it is the case) if all three of them wouldn't do a Pepsi commercial for near nothing/free.

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Lol, that would surprise me a great deal. The ultimate goal of media-exposure/fame for these poker players is to make money...Being in a Pepsi commercial won't help them make more money at the poker tables, Pepsi money is the money they're after.

DarthIgnurnt · #9 11-11-2006, 05:35 PM

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In fact I wouldn't be surprised (note: not saying it is the case) if all three of them wouldn't do a Pepsi commercial for near nothing/free.

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I would be extremely surprised if this was the case.

Celebrity fees for advertising can obviously be all over the map, but for a national ad, with Pepsi as the sponsor, I would take a stab and say they were in the 100K range. I would also guess Jay Mohr made mohr than the poker guys.

A-list celebrities who sponsor Pepsi typically get contracts in the $5MM range.

Bam Margera (B-list?) got $600K+ for his Right Guard ads.

An unknown professional actor can get in the 20k range for national spots.

I think Negreanu, Hellmuth, and Scotty fall somewhere between B-list and unknown on the grand scale. Pepsi gets a lot of mileage out of that ad, and it was developed when poker was at or near its peak.

4KingAceHole · #10 11-11-2006, 05:44 PM

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In fact I wouldn't be surprised (note: not saying it is the case) if all three of them wouldn't do a Pepsi commercial for near nothing/free.

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I would be extremely surprised if this was the case.

Celebrity fees for advertising can obviously be all over the map, but for a national ad, with Pepsi as the sponsor, I would take a stab and say they were in the 100K range. I would also guess Jay Mohr made mohr than the poker guys.

A-list celebrities who sponsor Pepsi typically get contracts in the $5MM range.

Bam Margera (B-list?) got $600K+ for his Right Guard ads.

An unknown professional actor can get in the 20k range for national spots.

I think Negreanu, Hellmuth, and Scotty fall somewhere between B-list and unknown on the grand scale. Pepsi gets a lot of mileage out of that ad, and it was developed when poker was at or near its peak.

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Agreed, your assessment seems about right. My point was that if Pepsi came to Phil and said "we will put you in a nationally run Pepsi commercial but wont pay you", I think Phil would do it just because of the exposure. I could be wrong.