150bbs deep vs reg, middle set

[futuredoc85]

villain is funkeemunkee (13/12 over 300 hands), and his flop c/r is kinda weird. Trying to figure out what line gets all 150bbs in the most profitably. 3-bet flop or call and raise/bet turn?

Poker Stars - No Limit Hold'em Cash Game - $1/$2 Blinds - 6 Players - (LegoPoker Hand History Converter)

SB: $197.00
BB: $102.75
UTG: $110.50
MP: $402.65
CO: $78.40
Hero (BTN): $313.05

Preflop: Hero is dealt 5[img]/images/graemlins/spade.gif[/img] 5[img]/images/graemlins/diamond.gif[/img] (6 Players)
UTG folds, <font color="red">MP raises to $7.00</font>, CO folds, Hero calls $7.00, SB folds, BB calls $5.00

Flop: ($22) 5[img]/images/graemlins/club.gif[/img] 2[img]/images/graemlins/spade.gif[/img] 8[img]/images/graemlins/heart.gif[/img] (3 Players)
BB checks, MP checks, <font color="red">Hero bets $14.00</font>, BB folds, <font color="red">MP raises to $32.00</font>,