Marketing - how many people DON'T fall for simple tricks?

[maxtower]

OP, I used to think like this, but you are probably affected by marketing more than you think. Some things are very subtle. Take brand marketing for example (I know your post was about more direct marketing). Where do you eat when you are traveling? Do you pull off the highway and grab something quick from <insert favorite national fast food chain here> or drop in on the corner grill which looks a little too spartan?