NL500: 54s squeezes but is lost/misplayed afterwards

[Janis N.]

NL500 5-handed.

Hero is BB with 5[img]/images/graemlins/heart.gif[/img] 4[img]/images/graemlins/heart.gif[/img].

CO is 34/17/3.37 over 1000 hands.
BTN is 46/20/2.55 over 89 hands. His sn was similar to one regs sn, hence I initially thought I was squeezing two regs who can find the fold button.

UTG folds, CO raises to $17.50, BTN calls, SB folds, Hero raises to $72.50, CO folds, BTN calls.

Flop A[img]/images/graemlins/diamond.gif[/img] A[img]/images/graemlins/heart.gif[/img] J[img]/images/graemlins/club.gif[/img] ($165)

Hero checks, BTN checks. Here I figured I may as well check-fold as he's not folding.

Turn J[img]/images/graemlins/diamond.gif[/img] ($165)

Well, he checked behind. Maybe he's weak. Let me rep a FH by betting small or something. Only has to work some of the time to be profitable.

Hero bets $90, BTN calls.

River 7[img]/images/graemlins/spade.gif[/img] ($345)

Hero checks, BTN bets $120, hero folds.

[toybux]

Bet the flop. His range is probably heavily weighted towards pocket pairs that hate that board. He'll easily fold enough for the bet to be profitable.

[Janis N.]

Yes, I should have [img]/images/graemlins/frown.gif[/img]. I butchered this one badly. Thanks for your help.

[fees]

If your gonna bet the turn as played make it a big bet.. its pretty transparent ur weak if u bet small

[Janis N.]

I was trying to level him, but he was totally the wrong guy to level.

FPS [img]/images/graemlins/frown.gif[/img].