100NL: Reckless Shove?

[Kos13]

No reads on villain, but this is my third hand at the table, and I've raised him each of the first two hands.

Hand 1: Folded around to him in the SB, he completed, I raised to $4 with A2s, and he folded.

Hand 2: Folded around to him OTB, he raised to $3, I 3bet to $11 with KJ, and he thought awhile before folding.

Hand 3: All I'm really worried about is a set...if he has JJ/TT, it's a pretty tough call for him. I was definitely ready for a c/r, and since his was so small, it seemed weak (like it gave him some room to get away from his hand if I shoved). Still, with what he has seen on now three straight hands, is this just reckless?

Full Tilt Poker - No Limit Hold'em Cash Game - $0.50/$1 Blinds - 9 Players

SB: $89.05
BB: $34.50
UTG: $109.80
UTG+1: $35.35
MP1: $106.80
MP2: $100.30
MP3: $114.00
CO: $107.70
Hero (BTN): $105.00

Preflop: Hero is dealt 9[img]/images/graemlins/club.gif[/img] 9[img]/images/graemlins/heart.gif[/img] (9 Players)
5 folds, <font color="red">CO raises to $3.00</font>, <font color="red">Hero raises to $11.00</font>, 2 folds, CO calls $8.00

Flop: ($23.50) 6[img]/images/graemlins/heart.gif[/img] 7[img]/images/graemlins/club.gif[/img] 4[img]/images/graemlins/heart.gif[/img] (2 Players)
CO checks, <font color="red">Hero bets $16.00</font>, <font color="red">CO raises to $36.00</font>, <font color="red">Hero uses about half of his timebank before raising all-in to $94.00</font>