Those text-message win cash tv advertisements

[WiltOnTilt]

So who is making money off these things? I'm seeing more and more commercials for these things and I feel like there has to be someone out there making bank on these. People are dumb and love to text. Seems like a goldmine.

For instance there was one I saw today where you had to unscramble the word, text it in and if you gave the right answer you were entered to win 15k.

the puzzle was exactly: L O H I D A Y

obviously easy on purpose, just just hilarious to me. (switch 2 letters and win!)

Also it appears there might be a few primary companies with the infrastructure to run these and offering individual investors pieces and tracking them by the text # or by other codes people send in (saw an ad saying text "game3134 and the answer blah blah" -- assuming 3134 is the ID of the person buying into and likely paying for the TV advertisement.

Anyone know much about this type of money making venture?

KoW