Article on time-shifting and TV advertising

[TimTimSalabim]

I thought this article was interesting. It talks about how people are zipping past commercials with their Tivos and other DVRs and so advertisers are relying more and more on product placement within the shows. But apparently they're doing it mostly in reality shows, whereas the shows that people are actually Tivo-ing for later watching are the scripted ones. I think a lot of you will find this interesting, especially our resident TV industry experts.

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