$10+1 Stars: JJ on paired flop

[jmn32]

Villain is 21/7/3 over 43 hands - hasn't done anything remarkable but is probably not completely terrible.


Poker Stars, $10 + $1 NL Hold'em Tournament, 15/30 Blinds, 8 Players
LeggoPoker.com - Hand History Converter

UTG+1: 1,570
MP1: 3,830
MP2: 1,535
CO: 2,205
BTN: 2,500
SB: 2,170
BB: 2,845
Hero (UTG): 1,490

Pre-Flop: (45) J[img]/images/graemlins/club.gif[/img] J[img]/images/graemlins/diamond.gif[/img] dealt to Hero (UTG)
BB folds, <font color="red">Hero raises to 100</font>, 5 folds, SB calls 85, Observer folds

Flop: (230) K[img]/images/graemlins/diamond.gif[/img] 7[img]/images/graemlins/club.gif[/img] 7[img]/images/graemlins/spade.gif[/img] (2 Players)
SB checks, Hero checks

Turn: (230) 6[img]/images/graemlins/club.gif[/img] (2 Players)
<font color="red">SB bets 330</font>, Hero calls 330

River: (890) 5[img]/images/graemlins/club.gif[/img] (2 Players)
<font color="red">SB bets 1,740 and is All-In</font>, Hero folds

Results: 890 Pot
SB mucked and WON 890 (+460 NET)


OK, I think I butchered this hand pretty nicely, but here's my thought process.

Up until recently, I would have continuation bet here about 99% of the time, but I've been trying to stop myself in situations where I can't be called by a worse hand. Am I realistically being called here by anything but a K or a 7? Any other hand has no more than a few outs against me, so is giving a free card really that bad?

After I check the flop, I'm setting up for him to bluff the turn - the overbet threw me a little, and at the time I thought this made the call even more correct, but I guess he could be trying to protect his K from thye flush draw?

I didn't see what I beat when he shoved the river.

So what is it? Always cbet? Fold turn?

Any advice appreciated.