400NL - Just call river in reraised pot with set?

[spivey]

Guy who reraised was 30/10 with 2% 3bet over about 100 hands. BB coldcaller looks like a good reg - got him at 18/15/2.5 over a few hundred hands, have not seen him get out of line.

Preflop sucks. For whatever reason, I thought it was only $24 more at the time.

Full Tilt Poker, $2/$4 NL Hold'em Cash Game, 4 Players
LeggoPoker.com - Hand History Converter

Hero (UTG): $452.50
BTN: $664.95
SB: $499.20
BB: $715.60

Pre-Flop: 7[img]/images/graemlins/heart.gif[/img] 7[img]/images/graemlins/club.gif[/img] dealt to Hero (UTG)
Hero raises to $14, BTN raises to $48, SB folds, BB calls $44, Hero calls $34

Flop: ($146) 7[img]/images/graemlins/diamond.gif[/img] J[img]/images/graemlins/heart.gif[/img] 2[img]/images/graemlins/club.gif[/img] (3 Players)
BB checks, Hero checks, BTN checks

Turn: ($146) K[img]/images/graemlins/club.gif[/img] (3 Players)
BB bets $100, Hero calls $100, BTN folds

River: ($346) 4[img]/images/graemlins/spade.gif[/img] (2 Players)
BB bets $179
Hero?

I flatted turn so that BTN could overcall/raise with AK, but thoughts on all streets are welcome (pf thoughts aren't necessary, as I know it was bad).