Duplicate Poker Deals Same Cards to Multiple Players. What's This?

[TomBrooks]

Below is a notice I got from Poker Savvy Newsletter...

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New Poker Room Partner: Duplicate Poker

Not Your Usual Poker Site - A New Twist On Hold'em!

Duplicate Poker has taken Hold'em to a whole new level. We promise you've never played online poker like this before!

At Duplicate Poker, you compete against players at other tables who are holding the same cards as you! Outplay someone with the same hand, and you're the winner!
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Anyone know how this works? More details needed.