Monster draw that comes up short (Nl1000)

[Black winter day]

2-5 gbp

Villain is 24/18/2.5.We have a bit of history together - i 3bet/4bet him a ton (most of those were really good hands, but he doesn't know that) and he layed down.Once or twice i just called his 3bet in pos with KK or AA and 3bet the flop.

Cryptologic
No Limit Holdem Ring game
Blinds: $2/$5
6 players
Converter

Stack sizes:
Hero: $516.50
UTG+1: $507
CO: $745.65
Button: $626.70
SB: $1087.70
BB: $118.35

Pre-flop: (6 players) Hero is UTG with 9[img]/images/graemlins/heart.gif[/img] T[img]/images/graemlins/heart.gif[/img]
<font color="#cc0000">Hero raises to $20</font>, UTG+1 folds, CO calls, 2 folds, BB calls.

Flop: 7[img]/images/graemlins/heart.gif[/img] A[img]/images/graemlins/heart.gif[/img] 8[img]/images/graemlins/spade.gif[/img] ($62, 3 players)
BB checks, <font color="#cc0000">Hero bets $55</font>, CO calls, BB folds.

Turn: 7[img]/images/graemlins/spade.gif[/img] ($172, 2 players)
<font color="#cc0000">Hero bets $155</font>, CO calls.

River: 3[img]/images/graemlins/diamond.gif[/img] ($482, 2 players)
<font color="#cc0000">

Thoughts about:

A) What to do on the turn?
Check-raise?Check-call?
Bet (call obviously)?
With such a huge draw i call anyway, but if i bet and miss, as it happened, i don't have enough left to bet him off.

B) Do you take a shot on the river hoping he has AJ/higher FD?In case he has an Ace, this could be the old "you know that i know that you are commited and i still shove, so i can't really be bluffing, am i?"

[n2p]

lots of good options on the turn I just mix it up there. On the river I really think you should give up. It is a really drawy board so I think you get called here very often since it is so easy to put you on a missed draw.

[Black winter day]

Since i almost always should give up on the river if missed - is the better option to check turn in your opinion, cause i have very little river FE?

[LouisCyphre]

I think a river bluff is still reasonable. $300 is enough for him to consider a fold with a weak ace. On the other hand I don't think he called the turn hoping you will let him check down the river. Considering this I guess I'd give it up.

On the turn I like a check-raise.

[Herechski]

When in doubt, err on the side of aggression.

Louis said it first, Check-Raise on the turn and let him sweat it out.

[rand]

also
pot/overbet flop
pot/overbet (shove turn)

[c_hoop]

i think checking and giving up is fine but sometimes i mix in a bluff. it's pretty unlikely that villian has anything more than Ax. AJ/AQ i think are at the top of his range. he probably calls a fair amount of the time but depending on the flow of the game and with a tighter image a bluff is good.

[23act]

if u had like 400 on river i shove river for sure - he has mediumish A or FD very often. i just dont think your 380 gets the job done enough

[MatthewRyan]

The reason to bet is if better draws (that wont call river) make up a big enough portion of his range

[blankoblanco]

i can only see a few better draws he could have.. KQh/KJh/QJh. of course if you check and he bets, it doesn't really matter if his draw is weaker or stronger because you can't call. i'm kind of torn here. if you think he can fold AT-AJ a fair amount of the time, shoving seems alright. i'm probably just giving up here but idk if that's a leak