Marketing - is there any merit to a no-BS approach?

[garcia1000]

A lot of people think this, it's called the "build a better mousetrap and they will beat a path to your door."

Works well when demand overwhelms supply. For example, you wouldn't need much marketing if you were selling the sharpest quad razor blades in London. In 1800.

[James Boston]

DD-

As others have said, the short answer is yes. Let's dig deeper. What's the product and/or service?

[King Car]

1. Create Value
2. Create Value
3. ????
4. Profit

[guids]

One of the best parts of selling things is viewing your customers as suckers while making them feel special..wtf.

[kerowo]

http://www.gapingvoid.com/ is a good blog about modern marketing, you should check it out.

Part of your problem is that you want to sell crap, tough to be invested in a product you think is crap and not feel dirty.