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  #1  
Old 11-29-2007, 12:07 PM
Dale Dough Dale Dough is offline
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Default Marketing - how many people DON\'T fall for simple tricks?

Just got an email from some business I once purchased a RAM module from. Great Presents for the Holidays! <blah blah blah memory products>. (Dutch present-giving holiday coming up). Airlines do the same thing. Special to Dubai/Tokyo/Afghanistan this week! Gee I wasn't planning on it but that just sounds tooo good to pass up!

This type of thing pisses me off to no end. I don't get mails like that very often, and I can't really blame them for trying to establish a customer base. But I personally don't give a [censored] about newsletters and crap like that. Here's how I make purchases: first comes the realization that I need something, and then I go find the best/cheapest I can find.

I will read product reviews, but NOT testimonials on their own web site. I will not even read the FAQ if it includes 'Why should I buy your product?'. I will not fall for catch phrases and [censored]. In fact, the more happy faces I see on their site, the less likely I am to buy their product. Bonus Alt-F4 points if they display a group consisting of exactly one of each race. But I digress.

My point/question:

Obviously I am not the ideal audience for 99% of the marketing tricks that exist in this world. Being swayed by anything other than the merits of a product itself makes me feel like a huge sucker.

But are there many others like me? I would assume that most on these forums share my opinion
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  #2  
Old 11-29-2007, 12:49 PM
mo42nyy mo42nyy is offline
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Default Re: Marketing - how many people DON\'T fall for simple tricks?

I have a BBA in marketing (which ive dont nothing with) and I always thought like you- who the [censored] would pay for this [censored] etc)
But keep one thing in mind:
People are [censored] stupid!
Plain and simple.

I remeber in one class I had the professor was talking about
a time he was commisioned to do all of marketing for all of the fund raisers for an entire school district. He should us what sorts of changes he made to the mailings, fliers etc. Basically the kinds of things he did still wouldnt have made me donate money. Its still just crap that i would throw out right away. But he said that he significantly increased the ammount of donations they received and didnt increase the marketing expenses by much. So this [censored] does work. Same reason Pepsi will spend 3 million for an ad during the superbowl.People are [censored] stupid.
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  #3  
Old 11-29-2007, 12:59 PM
SuperWhale SuperWhale is offline
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Default Re: Marketing - how many people DON\'T fall for simple tricks?

The logic behind newsletter/spam type email is simple. It's so cheap it just has to get a few customers to bite to turn a profit.

Also the effect of brand recognition itself is probably +ev for them to do this.

A great book if you are into this is Cialdini's Influence. It describes different techniques to influence people's thought process and the ideas are heavily used in marketing.
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Old 11-29-2007, 01:11 PM
surftheiop surftheiop is offline
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Default Re: Marketing - how many people DON\'T fall for simple tricks?

I know it probaly not technical at all by marketing standards, but the Tipping Point was a really interesting read.
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  #5  
Old 11-29-2007, 04:41 PM
maxtower maxtower is offline
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Default Re: Marketing - how many people DON\'T fall for simple tricks?

OP, I used to think like this, but you are probably affected by marketing more than you think. Some things are very subtle. Take brand marketing for example (I know your post was about more direct marketing). Where do you eat when you are traveling? Do you pull off the highway and grab something quick from <insert favorite national fast food chain here> or drop in on the corner grill which looks a little too spartan?
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  #6  
Old 11-29-2007, 05:40 PM
mo42nyy mo42nyy is offline
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Default Re: Marketing - how many people DON\'T fall for simple tricks?

max- other than arbys which is amazing i look for the greasist shittiest looking diner i see and the food is almost always great
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