3bet, top pair, resistance - same thread, new day imo

[my1ifesavins]

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When you call the turn (after checking flop), your hand is pretty much face up as TT-JJ/AQ/KQs right?

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I don't think so. I don't think I've ever done this with JJ/TT (check flop then bet/call this turn). my range would be AQ/KQ/AK/rarely QQ+. not a huge difference since the best hand we can have is one pair besides QQ that decided to check the flop. but what does our hand being face up matter? not saying it doesn't matter just would like an explanation.