Gameplan to sell stuff to small businesses?

[johndenver]

zomg a business post

So I want to start a web design business making small simple websites on the cheap for small businesses that currently have no web presence.

Just a simple page or 2 for the mom and pop laundromat or sandwich shop on the corner.

What is the best gameplan for selling this service to such a business? I need a way of talking to the decision maker at the business whomever that is.

Should I send them a letter, phonecall, personal visit?
If I call and I get the 15 yr old working the cash register, what do I say?
Is there a directory of business owners somewhere that I can get a hold of?

thanks