Marketing - how many people DON'T fall for simple tricks?

[maxtower]

I was just using the food thing as an example because I used think marketing was useless on me, and then I realized some percentage of it is working on me, just as I suspect some percentage is working on OP. The thing is, when it works, you don't really even realize it.

Direct marketing doesn't expect to convert everyone, they just have to convert enough (usually single digit percentages) to make the marketing effort profitable.

Another good one is movies. You see the 30 second trailer and it makes you laugh, so you end up at the theater.