Another promising equity! JBX

[skindog]

For anyone not familiar, they run the Jack in the Box fast food chain out on the west coast.

I bought it a while ago at 39, sold at 63, and now I'm thinking of buying in again, in a big way.

I'm not gonna offer my detailed analysis (a few of you said my analyses suck anyway) but does anyone else think its relative valuation is a little bizarre/funny? Here's what I mean:

JBX, which has 2100 Jack in the Boxes (successful chain) AND which owns Qdoba (a 400 store mexican 'casual dining' chain) is worth 1.84B

CMG, which has 600 mexican 'casual dining' restaurants, is worth 3.39B

I understand the growth prospects for Chipotle yadda yadda, but the market is treating CMG as a monopoly in a fresh market and JBX/Qdoba as not even a blip on the restaurant radar.

400 vs 600 restaurants! The same product (I would even argue Qdoba is better, because of greater menu variety). FWIW Qdoba locations are popping up everywhere and are extremely popular.

I just don't understand. It's as if someone valued Pepsi as 1/15th the value of Coke. Discuss?