A gift from me to you (adwords)

[JoshK]

While working on a big campaign for a supplement company i've been consulting for I've stumbled across an amazing thing.

Anybody that has done advertising with adwords knows that it's ridiculously hard to:

#1 make content traffic have a good CTR
#2 make content traffic have a good ROI

There may be a solution.

Site Targeted CPM ads. If you put in work such as I have I'm getting CPC's under 1cent.

I'm not going to give away the whole process. But basically..

1. Create an ad targeted around a specific keyword.
2. Search the keyword in google
3. Pick the sites you want your cpm ad to appear on.

Now there's obviously a lot more to this. But those of you smart enough should be able to use this info to do further testing and make a profit off almost any affiliate campaign.

Cheers,

Josh

[YanTree]

Is it cheaper to place CPC ads on sites if you pick them yourself?

[JoshK]

Not cheaper for cpc.

What i'm talking about is CPM (cost per 1000 impressions) If you tailor your ad correctly, pick the right sites, you can get very very cheap traffic.

Cheers,

Josh

[scotty M]

You can really get creative with site targeted ads, even cpc on some offers.

One other method I've read about to get 1 cent clicks is to build a few image ads, bid at 1 cent, and only worry about the content network.

I've recently tried this myself, I think my keywords are too competitive, but I've heard others have had wild success as well.

Josh, as usual thanks for another post that makes this forum worth coming back to for me.

-Scott

[BradleyT]

Hopefully people doing this have tracking in place that will show them how well this traffic performs (Google Analytics with conversion tracking can probably do this). Just because you get cheap clicks from a website doesn't mean it converts at all. Many sites send worthless traffic and even at $.01 per click you're wasting your money.

However, the OP's idea is really good because there are sites out there that will send quality traffic for very cheap. Just make sure you have analytics in place to measure the results.

[maxtower]

How does google decide to display your CPM ad or run its own CPC campaign on the site?

[JoshK]

[ QUOTE ]
How does google decide to display your CPM ad or run its own CPC campaign on the site?

[/ QUOTE ]

It has to do with your max bid. Just for reference for site targeted ads min bid is .25/1000

Yes bradley is of course correct that you have to always be tracking. I didn't mention it only because I figured it's a given.

TRACK EVERYTHING!

Cheers,

Josh

[maxtower]

Right, but if you only bid 25 cents per 1000, wouldn't google just run the CPC ads instead. If the ad gets just 5 clicks per 1000, thats already outperforming the CPM ads.