Value Bet TPTK??

[leehrat]

villain here is a loose-passive donk. i'm just wondering what other people do in these situations. against these types of opponents, i always bet 1/2 pot for value on the river in position. do you like it? should i have bet more on the turn?

Party Poker No-Limit Hold'em, $ BB (5 handed) internettexasholdem.com

UTG ($46.80)
Hero ($49.50)
Button ($46.25)
SB ($31.94)
BB ($79.90)

Preflop: Hero is MP with J[img]/images/graemlins/diamond.gif[/img], A[img]/images/graemlins/club.gif[/img]. SB posts a blind of $0.25.
UTG calls $0.50, <font color="#CC3333">Hero raises to $2.5</font>, <font color="#666666">2 folds</font>, BB calls $2, UTG folds.

Flop: ($5.75) 7[img]/images/graemlins/diamond.gif[/img], 4[img]/images/graemlins/spade.gif[/img], J[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
BB checks, <font color="#CC3333">Hero bets $4</font>, BB calls $4.

Turn: ($13.75) 3[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
BB checks, <font color="#CC3333">Hero bets $8</font>, BB calls $8.

River: ($29.75) 3[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
BB checks, <font color="#CC3333">Hero bets $14</font>, BB calls $14.

Final Pot: $57.75