Need Website Slogan Help

[mntbikr15]

My website name is CollegeSpot.com(cant currently view it).

It is a type of craigslist for college students but also includes, or could possibly include in the future, a ride board, forums, proffesor/course reviews, and a few other things.

Were working on a slogan for it and have hit a wall. As a temp tag we put up "The best place to buy and sell at school" but that doesnt really fit the bill for obvious reasons.

When working on something else the word that keeps coming to mind is networking(as were not actually doing any of the selling, just connecting buyers/sellers and drivers/riders and providing a place for students to chat). However when I think of networking I think of facebook and myspace...so I dont really want to use that word.

Any ideas on something catchy that encompasses everything?

If you have any questions about the site feel free to ask.

Any input is appriciated.

Thanks,
Evan

[bwana devil]

"networking" is good. what came to my mind was "connecting" w/ people.

"It's good to have connections."
"The place to connect with your campus."

just a couple half thought ideas to help you brainstorm.

[BradleyT]

[ QUOTE ]
"It's good to have connections."

[/ QUOTE ]

Good one.

[mntbikr15]

Bwana, never even considered "connecting"

This is very helpful as I like it alot.

Thanks,
Evan

[Emsterdad]

"U Suck, She Swallows, We stand in the middle and smile" maybe a little, i dont know. It just reminds me of college.

[Misfire]

[ QUOTE ]
[ QUOTE ]
"It's good to have connections."

[/ QUOTE ]

Good one.

[/ QUOTE ]

I like this too, so I just trademarked it. Ship $598735987295287352 to my stars account and you can use it.

[Transference]

spend a week or so generating a massive list of brain stormed buzzwords.

Do headings with your major categories: network, marketplace, college etc. and then start writing anything that comes to mind.

Circle the best ones, when you identify the buzzwords/keywords you want to include generating a slogan from that shouldnt be as imposing.

[pokerbobo]

The Online Student Union

The Coed Connection

[pokerbobo]

[ QUOTE ]
The Online Student Union

The Coed Connection

[/ QUOTE ]

or

Your Online Student Union,

Your Coed Connection

[BradleyT]

Now that you have some suggestions you might want to use AdWords for A/B testing. Perry Marshall just sent out a newsletter with an example ad where the only difference was the description text used. Here's how it went -


(A)
Active Summer Camp
Kids Develop Learning Skills in a
Fun Filled Learning Enviornment
www.SuperCamp.com

(B)
Active Summer Camp
Kids Develop Learning, Listening &
Communication Skills At Active Camp
www.SuperCamp.com

A got 0.5% CTR. B got 2.0% CTR.

Here's the other test he had in the newsletter - while not "too" useful for what you're doing it's still interesting -
(A)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.GetMoldSolutions.com

(B)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.StopBlackMoldNow.com

A got 2.1%. B got 1.6%. Only the URL was different.

So you can follow the first example and A/B test different collegespot slogans.
You might be saying, "Well my site isn't even up yet, I can't do this" but you would be incorrect! You don't even have to link to your site. You can pick some random college site to send the traffic to and use your proposed slogan and see which gets higher clicks. Google lets you put any URL in the text that is displayed to users (which would be YOUR site) - it doesn't have to match the actual URL you're sending visitors to (some random college site). All you're doing is testing which slogan is more popular. Just remember to set your daily budget low so you only spend $25 or less on the testing.