David Beckham

[mosdef]

[ QUOTE ]
I don't know anyone who watches MLS. It is definitely a very low tier sport in the US.

[/ QUOTE ]

I don't think the objective is to become "upper tier". The objective is to change from "marginal" to "niche". In other words, they don't expect to become the favorite league of 1/3 of sports fans (like, say, the NFL) but to become the primary focus of 1/100th of the sports fans. It won't be a failure if they don't become mainstream; it'll be a failure if they become totally irrelevant like the NHL.