Small pot, small bluff, common situation

[Ringmaster]

Don't like the flop check much, turn bet is standard.

I don't think the river bluff has much value at all. You can beat any busted draw that didn't pair the ace. An 8 or an ace is never folding, and it's unlikely a ten will fold either. So basically, the only times you'll get a fold are the times you'd have won at showdown anyway. Just check it.