How much did Daniel, Scotty and Phil got paid for the Pepsi ad?

[alphatmw]

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Agreed, your assessment seems about right. My point was that if Pepsi came to Phil and said "we will put you in a nationally run Pepsi commercial but wont pay you", I think Phil would do it just because of the exposure. I could not be more wrong.

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[otnemem]

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In fact I wouldn't be surprised (note: not saying it is the case) if all three of them wouldn't do a Pepsi commercial for near nothing/free.

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I would be extremely surprised if this was the case.

Celebrity fees for advertising can obviously be all over the map, but for a national ad, with Pepsi as the sponsor, I would take a stab and say they were in the 100K range. I would also guess Jay Mohr made mohr than the poker guys.

A-list celebrities who sponsor Pepsi typically get contracts in the $5MM range.

Bam Margera (B-list?) got $600K+ for his Right Guard ads.

An unknown professional actor can get in the 20k range for national spots.

I think Negreanu, Hellmuth, and Scotty fall somewhere between B-list and unknown on the grand scale. Pepsi gets a lot of mileage out of that ad, and it was developed when poker was at or near its peak.

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Agreed, your assessment seems about right. My point was that if Pepsi came to Phil and said "we will put you in a nationally run Pepsi commercial but wont pay you", I think Phil would do it just because of the exposure. I could be wrong.

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You are. Wrong. But it's so completely futile to argue, because a company like Pepsi would never approach a "celebrity" and say, "Hey, we want to use you in an ad, but we're not willing to pay you anything. But you'll get some face time on TV."

I'd imagine they had a list of poker celebrities they wanted, a list of prices from their agents, and then they picked accordingly (balancing celebrity status versus how much it would cost them to get them). These poker players aren't dummies. Why do you think people like Hellmuth or Negreanu want the exposure to begin with? Because they stand to make more money through endorsements and ads. This is the end result, not the means to further exposure...

[ed8383]

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Bam Margera (B-list?) got $600K+ for his Right Guard ads.


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how much did don vito get?

[Athos]

All the Right Guard he could eat.

[LVcardjunkie]

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All the underaged stank pssy he could eat.

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