Poker is a necessary annoyance for casino executives.

[EWillers]

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Corporate america is scum, plain and simple. The mega resorts could do much better in the long run by taking care of people now, even if that means slightly less profits today.

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If this were the case, then why hasn't the dominant model (as you describe it) been challenged?

If capitalism (when allowed to function) has proven anything it's that when there's a more efficient/better way of doing something, it will be discovered and implemented.