Bluff river raise

[Abbaddabba]

5/10LHE 7 handed live.

KQs in the hijack. Folded to me, i raise. SB 3bets, i call.

Flop comes 3/10/J no flush draw.

He bets, i raise, he 3bets, i call.

Turn comes a 3.

He bets, i call.

River comes a J.

He bets, i raise?


I havent shown down any bluffs yet and my VPIP is likely far less than normal due to a cold run of cards. He's folded a few winners up to this point heads up against me, but doesnt know it. He's pretty decent. We spoke about net play, and he's a regular at 10/20 and (from what i gather) quite successful. He hasnt gotten out of line yet. Ive seen him raise/fold a turn against a guy earlier on with TPTK.