NL200: VB river or induce bluff?

[fooz]

Villain is a regula: 22/15/1.8 - 7K hands.

I'm leaning towards VB given this guy is thinking:
1) likely won't fall for the bluff inducement
2) likely would've raised a better hand at some point
3) likely isn't tricky/agro enough to bluff raise the river

So ...$40 on river?

**

Full Tilt Poker
No Limit Holdem Ring game
Blinds: $1/$2
5 players
Converter

Stack sizes:
Hero: $202.05
CO: $402.30
Button: $238.80
SB: $283.45
BB: $194.65

Pre-flop: (5 players) Hero is UTG with A[img]/images/graemlins/diamond.gif[/img] K[img]/images/graemlins/heart.gif[/img]
<font color="#cc0000">Hero raises to $8</font>, CO folds, Button calls, 2 folds.

Flop: 3[img]/images/graemlins/club.gif[/img] K[img]/images/graemlins/club.gif[/img] T[img]/images/graemlins/spade.gif[/img] ($19, 2 players)
<font color="#cc0000">Hero bets $14</font>, Button calls.

Turn: 2[img]/images/graemlins/heart.gif[/img] ($47, 2 players)
<font color="#cc0000">Hero bets $33</font>, Button calls.

River: 4[img]/images/graemlins/diamond.gif[/img] ($113, 2 players)
Hero ?