U.S Poker Bowl - complete joke or potentially viable?

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Harrahs tried something along these lines 2 years ago after the WSOP. It was the Team Poker Challenge or something to that effect. It obviously didn't survive. Basically you had teams of 4 people and there were ways to eliminate players on other teams but you were able to call for time out and run to your team to discuss what you wanted to do in the hand, away from the table. Complete and utter joke. WTF ever happened to 1 player to a hand?