when to sell GOOG?

[dazraf69]

One thing to keep in mind is that GOOG much like many other companies have had numerous times in the past when they were thought to be over valued by one and undervalued by another institution.

So a better question to ask you self is why do you want to sell this company? You haven't mentioned any other company so how is it after stating you "have no clue" how to analyze the worth of a company you hold this one? Is this your only investment? In other words, saying when to sell Google is fishing for a top. Many will tell you is a hopeless attempt and I have to agree.