Hows this bluff?

[ImpulseKid]

Villain runs at 15/8/1.6 from 465 hands. Were on a few tables together and hes been fairly passive, i have been fairly aggressive in position but havent made any big moves, whenever iv bet on every street iv shown the goods.

Seat 1: ($136.41 in chips)
Seat 2: VILLAIN ($91.10 in chips)
Seat 3: HERO ($189.05 in chips) DEALER
Seat 4: ($45.08 in chips)
Seat 5: ($96.10 in chips)

Seat 4: Post SB $0.50
Seat 5: Post BB $1.00

*** HOLE CARDS ***
Dealt to HERO [10 [img]/images/graemlins/club.gif[/img] 7 [img]/images/graemlins/club.gif[/img]]

Seat 1: Fold
VILLAIN: Call $1.00
HERO: Raise $4.00
SB: Fold
BB: Fold
VILLAIN: Call $3.00

*** FLOP *** [ 2 [img]/images/graemlins/heart.gif[/img] 2 [img]/images/graemlins/diamond.gif[/img] 9 [img]/images/graemlins/diamond.gif[/img]]
VILLAIN: Check
HERO: Bet $9.00
VILLAIN: Call $9.00

*** TURN *** [3 [img]/images/graemlins/diamond.gif[/img]]
VILLAIN: Check
HERO: Bet $22.00
VILLAIN: Call $22.00

*** RIVER *** [A [img]/images/graemlins/club.gif[/img]]
VILLAIN: Check
HERO: Allin $154.05