NL1k Good spot for c-r bluff?

[Tumez]

** Game ID 873642104 starting - 2007-11-19 22:13:05
** Madison [Hold 'em] (5.00|10.00 No Limit - Cash Game) Real Money

- Hero sitting in seat 1 with $1488.60
- eddiiee sitting in seat 2 with $792.00
- Villian sitting in seat 3 with $1400.00
- lazziw sitting in seat 5 with $964.02
- AMO1872 sitting in seat 6 with $760.00 [Dealer]

Hero posted the small blind - $5.00
eddiiee posted the big blind - $10.00

** Dealing card to Hero: J [img]/images/graemlins/club.gif[/img]Q [img]/images/graemlins/club.gif[/img]

Villian raised - $40.00
lazziw folded
AMO1872 folded
Hero called - $40.00
eddiiee folded

** Dealing the flop: 6[img]/images/graemlins/club.gif[/img], 2[img]/images/graemlins/heart.gif[/img],3 [img]/images/graemlins/heart.gif[/img]
Hero checked
Villian checked

** Dealing the turn: A [img]/images/graemlins/heart.gif[/img]
Hero checked
Villian bet - $70.00
Hero raise - $210.00

Villian is really aggressiv tag/lag reg. I don't think he has a flush here like ever, and the ace of course is good card for him to represent it, and if he had it he could sometimes checked it behind. Who bets river if called now? And also, if you had say 88 how would you play this now on?