WPEX/WSEX Official Monthly Thread October/November (13 of 13)

[Benjamin]

Marketing of WPEX needs an overhaul. Some good suggestions in this thread include:

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Spam departed players bragging about all the improvements, and offer a reload bonus: guaranteed significant bump in traffic.

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I like the suggestions to change wording of adverts from 'rakeback' to 'we pay you to play poker'. Getting rid of 'rakeback' has been suggested before. It's such a dead word compared to alternatives like 'bonus' or 'pay'.

How about 'Biggest Bonus in Poker!' With the last weekly high earn: 'WPEX_grl' earned $4,500 in Bonus last week!'

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I made that suggestion some months ago. A very effective, cheap/free marketing device would be to have a weekly and yearly rakeback leader board.

Casual players would be stunned to see that its not only possible, but commonplace, to save thousands each week and tens of thousands each year by playing WPX.

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I think it's time to admit that the Aces Never Lose promo does not work to draw people. Kill it and use that money more effectively.

A tiered VIP program built on existing FPPs, is a proven way to get people to put in hours on a site. FPPs should be exchangeable for cool merchandise.

I know this stuff costs money. Some funds are freed up from killing the ANL bonus. Adjust the base rakeback, the VIP/FPP/Leaderboard bonuses, and the reload bonuses so that total rewards paid out are at whatever level you need to break even on the site after all expenses.