Bluffing in 3-bet pot

[klb.]

With the plan to stick it in light at the flop position against a overly aggro villain position aint that important. Just c/r it all in on decent flops. I watched Brians latest vid. to and I guess these kind of plays are ok to do once in a while, not to often though. But I guess a little more information on villan would be nice, he cbets a bunch right? If he doesesn't positon madders. And obv. it's important that he do knows how to fold, if you got a tight image it helps too. Btw, did you consider 4-betting pre?

I don't like the river bet at all, he will look you up almost always here.