Consumer loyalty, which service companies?

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In a competitive industry, are there service companies you use exclusively when there are other options?

The only ones I am loyal to are Jetblue and Pokerstars . When jetblue was an option, I have not flown another airline in 4 years. Played a bunch of other online poker sites, but havent played away from stars in over a year. I believe both these companies are far superior to their competitors in every way.