i am setting money on fire by betting this flop huh?

[TheGreenMile]

i could give stats on all villains (assume all 3 are at least slightly competent) but i'm looking for more general case here.. how often are you betting this flop, how often are you checking? if you bet with this, do you ever bet with 88 here? i bet here too often i think and i have not gotten desired results.

Full Tilt Poker, $1/$2 NL Hold'em Cash Game, 6 Players
LeggoPoker Hand History Converter

SB: $264.05
BB: $213.05
Hero (UTG): $437.55
MP: $285.90
CO: $54.85
BTN: $271.15

Pre-Flop: 3[img]/images/graemlins/spade.gif[/img] 3[img]/images/graemlins/diamond.gif[/img] dealt to Hero (UTG)
<font color="red">Hero raises to $7</font>, MP calls $7, CO folds, BTN calls $7, SB calls $6, BB folds

Flop: ($30) 8[img]/images/graemlins/heart.gif[/img] 8[img]/images/graemlins/spade.gif[/img] 3[img]/images/graemlins/club.gif[/img] (4 Players)
SB checks, <font color="red">Hero bets $18</font>, 3 folds

Results: $30 Pot ($1.50 Rake)
Hero mucked 3[img]/images/graemlins/spade.gif[/img] 3[img]/images/graemlins/diamond.gif[/img] and WON $28.50 (+$21.50 NET)