NoIQ points vs VIP loyalty bonus (rakeback)

[Borsig]

Okay so NoIQ poker finally got their webshop up and running. Now you can decide for yourself how big a percentage of the rake you generate you want to get paid out as rakeback or as NoIQ points.
However, when I asked their player manager (nice guy btw) how much the NIP's was worth compared to the rakeback he said he wasn't allowed to say?!
So do any of you guys know how much the NIP's are worth compared to the Loyalty bonus (aprox. 40% rakeback) ?