FH at river, fold or call ?

[JJack]

$0.50/$1.00


SB ($49.50) (Hero)
UTG ($25.38) 41/8.4/1.13 - 95 hands
CO ($108.82) 36.7/3/0.95 - 200 hands


Preflop: Hero is SB with 9[img]/images/graemlins/club.gif[/img], A[img]/images/graemlins/club.gif[/img]
UTG calls, <font color="#666666">3 folds</font>, MP2 calls, <font color="#666666">1 folds</font>, CO calls, <font color="#666666">1 folds</font>, Hero calls, BB checks,

Flop: J[img]/images/graemlins/spade.gif[/img], 9[img]/images/graemlins/diamond.gif[/img], 9[img]/images/graemlins/heart.gif[/img] ( 2.5BB )
Hero checks, BB checks, UTG checks, MP2 checks, CO checks,

I know that I should bet :P

Turn: J[img]/images/graemlins/diamond.gif[/img] ( 2.5BB )
<font color="#CC3333">Hero bets</font>, <font color="#CC3333">BB raises All-In $0.5</font>, UTG calls, <font color="#666666">1 folds</font>, CO calls,

River: A[img]/images/graemlins/diamond.gif[/img] ( 6BB )
<font color="#CC3333">Hero bets</font>, <font color="#CC3333">UTG raises</font>, <font color="#CC3333">CO raises</font>, HERO ???

I smell slowplayed bigger Jx here and pot is not so big, CO is quite passive and 3bet river.
Fold or cry call?