Pot/Implied Odds in 1/2 NL

[JABoyd]

As you all know the theory behind 'good betting' is to give your opponent incorrect, or bad, odds to call/chase. This theory is VERY obvious in NL games with higher blinds (if you assume that skill level increases as the stakes get higher). I'd like to hear some thoughts on this theory at a 1/2 NL game. Do the majority of people take pot/implied odds into account? Or does inexperience cause them to just play their cards? I know I'm constantly doing math, keeping track of how much money is in the pot, my outs, my opponents outs (once I have put him on a hand), etc. But I really don't see the majority of players at a 1/2 NL game doing these things. Thoughts???