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Harrah\'s & MGM Marketing Vegas to Gays & Lesbians
There was an interesting article in Friday's Wall Street Journal, about how in the last 18 months both Harrah's and MGM have started gay-oriented marketing of their Las Vegas resorts. Harrah's (which has particularly focused on bringing gays to Paris, through the website www.gayparislasvegas.com) noted research showing that gay men spend 30% more on vacation than straight men.
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