An Interesting Example of Markets, Information, Responsibility

[mosdef]

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Mosdef, some things to consider:
If the ad doesn't make sense to you or causes you anger, then you may not be the target market for the ad.

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Again, the ad doesn't make me mad - I don't think it's an inappropriate ad for the company to put up. I do think that it will be effective, and I think the reason it will be effective is that the advertiser knows that there is a cultural norm where people expect others to ensure that they get what's good for them.

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And I'm curious, did you know what a polyphenol was when you saw the ad?

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No - my initial reaction was "I know green tea is full of antioxidants, that must be an antioxidant."

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If not, did you look it up later?

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Yes.

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Because it seems to me that the part that's bothering you is the attention grabber

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No! What bothers me is that it substitutes the attention grabbing for real information. And it doesn't bother me that they've done it (they're just responding to the attitudes of their target market), what bothers me is that the target market for uninformed and lazy consumers is big enough to make this kind of ad work.