0.05/0.10 NLO Hand question

[Insistent_]

One limper and I complete in small blind with
4s3s4hTh

We all three have 100bb approximately. Flop, urn and river are:

As 5s 2h Jh Qs

I pot it all the way.
Is this the standard play, and if so why?
And if not. What is? And why?
Would the answer be different if the game was PLO? Why?

Show my how to think like a good O H/L-player. [img]/images/graemlins/smile.gif[/img]
Let's assume opponent is a loose passive players (as most are in this game and especially at these limits)