$600NL bluffing with a made hand

[Eagles]

Party Poker, $3/$6 NL Hold'em Cash Game, 4 Players
LegoPoker Hand History Converter

SB: $999
BB: $719.90
UTG: $712.61
Hero (BTN): $630.50

Pre-Flop: A[img]/images/graemlins/heart.gif[/img] 6[img]/images/graemlins/heart.gif[/img] dealt to Hero (BTN)
UTG folds, <font color="red">Hero raises to $22</font>, SB calls $19, BB folds

Flop: ($50) 3[img]/images/graemlins/spade.gif[/img] 6[img]/images/graemlins/diamond.gif[/img] 9[img]/images/graemlins/heart.gif[/img] (2 Players)
SB checks, <font color="red">Hero bets $32</font>, <font color="red">SB raises to $100</font>, Hero calls $68

Turn: ($250) 4[img]/images/graemlins/heart.gif[/img] (2 Players)
<font color="red">SB bets $180</font>, Hero calls $180

River: ($610) 8[img]/images/graemlins/spade.gif[/img] (2 Players)
SB checks, <font color="red">Hero bets $328.50 and is All-In</font>

Villain is a pretty good tag runs at 22/17 we don't have much history and haven't really been tangling much. I think he can def cr this flop with a widish range.

Anyone shove turn?
On the river I expect to be good fairly often but I'm worried about 78 and a occasionally 88 or 9x.