PS3 Price Slash Question

[TheSalche]

First, not trying to sound like a 360 fanboy here or anything, just curious. I saw that Sony slashed prices on the PS3 in the UK (http://ps3.ign.com/articles/825/825213p1.html), and I was wondering if they have cut down their production cost of the PS3 by much from when it first came out. Sources would be helpful if you got em.