Why 3bet?

[Chicago Twister]

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As poker players we strive for the most +EV line, not the easiest.

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Its funny, I've watched this forum go from saying "its most +EV to find the easiest line for you to play" to saying "the most +EV line /= the easiest play," and now people use the later as what I see as a cop-out to make a bad, fishy call with an unmade hand out of position in a raised pot. Are you going to fold if the flop comes KT2 and he bets? Then you shouldnt call preflop, because thats whats going to happen 2/3 of the time.