Flopped Full House

[ELCowboy]

8 Handed Live at the local bar. 1/2 NL 100 Max. Hero has villain covered by around $40. Villain is LAG, and probably on tilt considering he's gone through 2 buy-ins in the last hour or so. Probably more due to Straddling than bad play.

Hero has 7 [img]/images/graemlins/diamond.gif[/img]7 [img]/images/graemlins/heart.gif[/img] in UTG+1.
Villain is in BB.

Preflop: UTG folds, Hero bets $8, folded to Villain who calls. ($17)

Flop: A [img]/images/graemlins/club.gif[/img]A [img]/images/graemlins/spade.gif[/img]7 [img]/images/graemlins/club.gif[/img]

Villain checks, Hero checks.

Turn: 9 [img]/images/graemlins/club.gif[/img]

Villain checks, Hero checks.

River: 4 [img]/images/graemlins/club.gif[/img]

Villain bets $10. Hero...