Is it the right time to turn made hand into bluff?

[Laetus]

Villain 29/11/2.3 and I'm playing TAG. No especially history between us. Was it bad or good to bet the flop?

EverestPoker Game #2116541277: Table Bamako-17 - $2.00/$4.00 - No Limit Hold'em - 16:59:46 - 2007/09/23
Seat 1: jullle ($208.40)
Seat 2: laurent-59 ($454.00)
Seat 3: poussin.m ($433.80)
Seat 4: marie-84 ($40.00)
Seat 5: mihokon7272 ($505.05)
Seat 6: HERO ($596.55)
jullle posts the small blind of $2.00
laurent-59 posts the big blind of $4.00
marie-84 posts $4.00
The button is in seat #6
*** HOLE CARDS ***
Dealt to HERO[J [img]/images/graemlins/diamond.gif[/img] J [img]/images/graemlins/heart.gif[/img]]
poussin.m calls $4.00
marie-84 checks
mihokon7272 folds
HERO raises to $22.00
jullle folds
laurent-59 raises to $70.00
poussin.m folds
marie-84 folds
HERO calls $48.00
*** FLOP *** [6 [img]/images/graemlins/diamond.gif[/img] A [img]/images/graemlins/heart.gif[/img] 3 [img]/images/graemlins/spade.gif[/img]]
laurent-59 checks
HERO bets $102.00