25NL QJs hits flop HARD, but what to do?

[friskyfleabag]

No stats on villain. After the minraise I'm really unsure of what to do. Shoving just seems like a gross overbet but obviously this maximises fold equity. Raising a good amount eg from $10-$12 leaves us in a sick spot on a blank turn if villain calls. And calling the minraise seems ludicrous given the fact that we're only really behind to a set. What's your play? Obviously we want to get it in on the flop if we can, but is shoving really the best option?

Party Poker No-Limit Hold'em, $0.25 BB (6 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

SB ($13.49)
BB ($24.30)
UTG ($16.71)
Hero ($28.32)
CO ($24.96)
Button ($43.96)

Preflop: Hero is MP with J[img]/images/graemlins/heart.gif[/img], Q[img]/images/graemlins/heart.gif[/img].
<font color="#666666">1 fold</font>, <font color="#CC3333">Hero raises to $1</font>, CO calls $1, <font color="#666666">3 folds</font>.

Flop: ($2.35) J[img]/images/graemlins/spade.gif[/img], 9[img]/images/graemlins/heart.gif[/img], K[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $1.6</font>, <font color="#CC3333">CO raises to $3.2</font>, <font color="#CC3333">Hero ?